The International Film Festival Rotterdam launches an ambitious experiment in film-making in the digital era: Cinema Reloaded allows filmmakers to directly connect with film lovers in order to finance and distribute their projects through combined online crowd sourcing and crowd funding.



“Cinema Reloaded is a bold, practical experiment that aims to test some of the opportunities of this rapidly changing time for film,” said Rotterdam director Rutger Wolfson, “This is not about finding the definitive business model but about trying to understand how the closer interaction between film-maker and audience, enabled by the internet, can benefit the whole of cinema.”   “Rotterdam’s close relationship with some of the world’s most adventurous film-makers, coupled with our discerning and open-minded audience, puts us in a unique position to make this project work. At the end of the process, we will hopefully have three great films but we will certainly produce essential lessons for everyone interested in the future of cinema.”